Celebrity Branding
Leveraging A-list Talent and Influencers for Your Brand
Example: DawnSignPress, a prestigious publisher of educational materials in American Sign Language wanted to cross their new children’s video series over to the mainstream. We knew Kristen Bell signed with her daughter and sent the series to her for review. She wanted to help the brand and we then brought a national car manufacturer to the table for a national promotional opportunity.
Thought Leadership
Expert Profile Management, Media Training, Speaking Opportunities, and Editorial Publicity
Example: A brand strategist focused in pharma wanted to break out of the pack. We crafted an expert profile and delivered editorial publicity including an expert quote in Pharmaceutical Executive and the opportunity of a regular blog post with Pharma Times
Media Outreach
Targeted Broadcast, Podcast, Radio and Print Pitching
Example: A CEO in homebuilding wanted to build her national profile. SGC created multiple pitch campaigns and delivered a CNBC walk and talk with the network’s Emmy Award-winning real estate correspondent, a feature in Thrive Global and inclusion in the prestigious Women Leaders round-up with LEADERS Magazine.
Business Development
Creating strategic partnerships,
client introductions
Example: Dubai’s biggest DJ, Dion Mavath, wanted to be as well-known stateside as he was in Dubai. By leveraging relationships and making introductions, within a year he had a #3 Hit on the U.S. Dance Charts and work with Warner Brother’s Records.